TOKYO: Major Japanese manufacturers of personal care products are rushing to market their high-end toothpaste, shampoo and other goods to affluent shoppers in Southeast Asia. Lion Corp. plans to market its upscale Dentor Systema line of products––including toothpaste, mouthwash and toothbrushes––in Malaysia, Singapore and other Southeast Asian nations starting in 2007. Prices will be set 30 to 50% higher than those of ordinary local products. Kao Corp. has introduced its luxury Laurier F lin...